Responsibilities include but not limited to:

- Based on voice of customer: understand the progress of regulating the POCT management in different regions; understand the customer workflow, pain points and needs in their daily work; keep tracking customer feedback about the POC IT products and competitor moves;

- Product development and validation: analyze gaps between customer needs and the current product offerings; develop product strategy and release roadmap based on SWOT analysis and commercial benefit analysis. Cooperate with ITS technical product manager in the requirement briefing, scoping, customer validation phases during product development;

- Product launch: take the responsibility of product launch including preparing for the launch package and arranging launch activities; make and update sales presentations, videos, training documents, brochures and other sales tools as part of the marketing materials provided to the sales team; make and execute new product training plan to make sure the knowledge is completely transferred to the sales team and distributors;

- Marketing promotion: actively be involved in the academic committees in the domain of POCT management and healthcare IT; promote Radiometer IT solutions and successful cases at the conferences, customer seminars, on academic publications and via new media channels to increase customer/market awareness and value proposition acceptance of our solutions.

- ITS sales excellence: analyze customer personas, challenges, decision-making process, actions to take and support needed at every stages in the customer-buying journey; understand required skills, delivery methods and roles and responsibilities in the selling process. Design appropriate trainings and sales tools for the sales team in order for them to be equipped.

Requirements for this position:

- Bachelor’s or above degree from recognized universities in a IT, business or clinical field;

- Minimum of 5 years of experience in product management and marketing in the field of medical devices/software; experience with clinical IT products a big plus;

- Strong understanding of digital technologies and software projects;

- Technical background and/or knowledge of clinical IT solutions and clinical testing is a plus;

- Very good English communication and writing skills are required;

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